Help Wanted: Creatively Competing in Today’s Labor Market

April 25, 2024 | 5 Minutes Read Time

Sign text closeup for help wanted with red and white colors by entrance to store


 The current labor shortage has affected nearly every industry and business, regardless of type or size, in employee attraction, retention and labor costs. C-store operators had the highest increase in operating costs year over year, fueled by increased wages. This shows no sign of slowing or changing, as the U.S. Chamber of Congress says workforce participation remains below pre-pandemic levels, with 3 million fewer Americans working today compared to February of 2020.

So where does a business source quality talent? Some are reconnecting with their past workers. The Association for Convenience & Fuel Retailing (NACS) reports that some companies are tapping alumni talent, inviting ex-employees to return. Companies like Kroger Co., General Mills, and Associated Wholesale Grocers Inc. have had success with this strategy. 

In one outreach effort, General Mills invited 45 former employees to return, and a quarter of them did just that. Former workers typically require less training and can serve as mentors to other employees. In short, keep past talent in mind to bolster your team and keep shifts covered.

Sunoco also offers point of purchase (POP) signage with recruitment messaging for station owners to utilize if they face staffing challenges. It’s one of many ways Sunoco is a dedicated partner to station owners. 

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