Thinking about your station’s brand partner options? A recent NACS feature from Sunoco covers some considerations for deciding what fuel to carry.
Brand - The power of a brand is critical in your consumer’s willingness to consider your station as a fuel destination. Trust, perceived higher-quality fuel, and the drive for higher-margin premium fuel sales are all key considerations for operators.
Flexibility – At Sunoco, this means industry-leading flexible financing options, convenient access to your account team and leadership, and flexible relationship management as the needs of station operators change.
Fuel – Fuel quality is one of drivers' main concerns when choosing a station to fuel. Sunoco puts the same focus and care into fuel dispensed at its stations that it does for the race fuel that powers the fastest racing machines around the world. Sunoco fuel is a Top-Tier Gasoline and carries the same detergent level as our NASCAR® and helps cars achieve peak performance. Sunoco is the only station to offer 94 Octane at the pump, helping station owners build a premium clientele.
Support – A brand partner should contribute to a station’s success. This includes programs and partnerships to drive business to your station(s), including generating demand through online visibility, regional/national advertising, and point of purchase (POP) promotions. Specific initiatives Sunoco developed to be a strong brand partner include its Go Awards app aimed at driving business through fuel savings. We have also helped stations enhance fueling safety (a key customer driver) through improved, brighter canopies, and a mystery shopper program helps stations identify customer experience opportunities.
There’s a reason we tell customers, “We succeed when you succeed.” Our success depends on that of our station partners, and we are all in on fulling our commitment to be the fuel provider of choice. Sunoco would proudly be your partner—as your station’s brand or supplying your station with fuel from our branded or unbranded fuels portfolio. Partner with Sunoco today.
